Hotel SB Post Project Questionnaire — Mark Skovorodko Photography

Post Project Review - Hotel Santa Barbara

Hearing from my clients on how they've utilized my images, the results they've seen, and whether they have any feedback on my workflow, communication, and production execution is incredibly important to me as both a photographer and business owner. I value your feedback immensely and thank you in advance for taking the time to fill out the form below!

Before we get to filling out the questionnaire, I wanted to share a few insights with you. Tracking image analytics is an essential part of reviewing the success of a project, so for that purpose I make it a point to review social channel performance for my past commercial photography clients once some time has passed. In the table to the right you can see top liked posts for the last 9 months, which I'm happy to say consist wholly of images we produced together on our May 2017 photoshoot.

A couple take-aways from this small sampling of top images:

Your Instagram viewers enjoy seeing photographs that are taken outdoors, shot in flattering lighting scenarios, and feature iconic Santa Barbara sights.

Some action steps could include continuing to feature such locations, but including more hashtags that potential Santa Barbara tourists are frequenting, such as #SantaBarbara, #California, #beachtown, #californiadreaming, #AmericanRiviera, etc., hoping that in turn they would look for a hotel to call their home for the weekend, and that Hotel Santa Barbara would be at the top of their list.

Additionally, identifying gaps in your content library and contracting additional professional photography to fill those gaps would result in a greater consistency of high quality imagery throughout your social channels.

In this next section, I would love to hear some honest feedback on how our shoot went, how the experience of using the shoot images has been for you, how those images have helped you with your departmental goals, and any advice you have for me for future projects like yours.

Thank you in advance for taking the time do so! Your time and feedback is so appreciated.

Top 8 Instagram Posts by Likes – Last 9 Months

Likes	Comments	Post Caption	Date
166	0	“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but…	Jan 15, 2018
126	10	One thing we can all agree to love this Valentine’s week: our beautiful city & amazing community. Celebrate #SantaBarbara this week...	Feb 12, 2018
121	8	Downtown Santa Barbara is one of America’s most pedestrian friendly downtowns with a…	Nov 13, 2017
112	5	Victor the Florist. One of the best neon signs in town…and that retro pink paint….Perfection!	Sep 06, 2017
112	3	Warm, sunny days in Santa Barbara call for outdoor gatherings, picnics at the rose garden, beach walks and exploring the hidden paseos of Downtown...	April 9, 2018
110	9	Clearer skies are in the forecast for this weekend. Our beloved downtown is open and ready for all…	Dec 15, 2017
109	1	We are partnering with outdoor shopping destination @shoppaseonuevo for...	Nov 6, 2017
106	2	#SantaBarbara’s Chromatic Gate by artist Herbert Bayer is a must see on your SB vacation. Located on Cabrillo Blvd across from...	Mar 15, 2018

Departmental Goals

1. What are your main goals with your social media channels? What were some of the more overarching goals of your department at the time of this project?

2. What challenges were you experiencing with social media posting prior to investing in a content library? Described how you would have gone about tackling these challenges if you hadn't contracted my services.

3. Have have your departmental goals changed at all since this project?

The Need for a Solution

1. What were the key motivators that led you to contract my services? Is there anything that made my services stand out against competitors?

2. What did your decision-making process for going through with this project look like? Were there any objections from higher levels of management in investing in a content library? If so, how did you respond to these objections?

3. Did you explore other solutions prior to this that didn't work out? If so, what happened?

4. What factors were most important to you when evaluating your photography options?

The Project Experience

1. What aspects of the pre-production/planning process exceeded your expectations? What aspects could have gone smoother?

2. Were you surprised (either positively or negatively) by any strategies/considerations taken in the pre-production/planning process, and if so, which ones?

3. What aspects of the photo shoot production exceeded your expectations? What aspects could have gone smoother?

4. What other feedback would you share, if any, about the whole project from start of pre-production to final delivery of images? (e.g. communication, workflow, production execution, etc.)

The Implementation

1. How long did it take to start using your content library? Is there anything that would have made it easier to start using your content library?

2. What scenes/collections of images within your content library have you found most useful? What scenes/collections have you seen the least amount of use for?

3. What are the main scenarios in which you find yourself using images not developed during our shoot? Do you see significant differences in social engagement when using these images?

4. What types of images do you wish you had more of in your content library?

5. If a creative agency had approached you with a similar project, would you have been interested in a value-add of pre-written caption copy for a set number of photos?

The Results

1. Did the photos produced for your content library fall short of, meet, or exceed your expectations?

2. Is your new content library helping you save time and increase productivity, and if so, how?

3. In what ways does having a content library increase your competitive advantage over businesses similar to yours?

4. Describe any differences you’ve seen in social media engagement since starting to use your content library.

5. What feedback have you received from others about the images you’ve posted from your content library?

Conclusion

1. Would you recommend other businesses in the hospitality and tourism space investing in a content library? Why?

2. Do you have any partners in the tourism and hospitality space at the moment that you would feel comfortable referring my way? If so, would you be okay with me following up with you about these potential referrals?

3. Would you be okay with me quoting you in a future content library case study on my website? If yes, feel free to denote any answers you would prefer to keep private.