Evernew, an established Japanese outdoor recreation manufacturer, entered the North American titanium ultralight backpacking gear market in 2015 and quickly realized their need to develop imagery to engage with their newfound market. I was hired to produce lifestyle imagery of a number of Evernew's best selling products to use throughout their new English-language website. Due to the niche nature of the ultralight backpacking discipline, great care was put into researching ultralight best practices and developing a shoot consistent with those practices.