Commercial Photography for Destination Marketing Organizations
Don't market a destination;
nurture an experience.
Regardless of how catchy the slogan or how thorough the research, a marketing campaign lives and dies by the quality of its visuals. In today's digital landscape, consumers will quickly pass over media if they don't connect with the imagery.
Let's hook your audience with stunning visuals.
The mighty content library.
Media needs are greater than they every were before, yet budget constraints are more real than ever. My content library shoots are an excellent way of developing a diverse collection of imagery as efficiently as possible. Here's how it works:
1. Concept Phase.
I partner with your creative team to identify shoot concepts that will connect with your campaign’s target demographic but will be feasible given project timelines and budgets.
We then create a shot list of local scenes, landmarks, businesses, and experiences to photograph for your content library. Growing up in a mountainous coastal town and spending years living in both Los Angeles and San Diego, I have experience in shooting a diverse smattering of subject matter, from mountain biking and kayaking to wine tastings and commercial real estate developments.
After we have a list made, I’ll collaborate with a point person at your agency and/or a producer to work through talent, crew, and shoot scheduling details. For shoots with tighter budgets, I’ll function as both photographer and producer for the project.
2. Production Phase.
Guided by the shot list we’ve created, we’ll execute a well-oiled production with smiling cast and crew the whole way through.
My typical tourism industry shoot will start outdoors before sunrise, move indoors into local businesses for the late morning and afternoon, and head back outdoors for the late afternoon and sunset. I’ll typically end my shoots after dusk with some blue hour photos of a local vista, landmark, or business of your choosing.
For two or three day projects, we restart this process the following day!
3. Post-Production Phase.
I sort the images down to the top picks, will enter one or more rounds of determining final selects with your team, and then will grading and retouch those final selects to perfection.
4. Image Transfer.
The images are then exported at your required resolutions and compression ratios, uploaded onto my client portal, and sent your way via an easy-to-access and cloud-secured Google Drive download link.
