In need of a turnkey solution for engaging with their outdoor enthusiast customer base, the marketing team at Toyota approached me to develop a multi-day shoot across three diverse locations featuring their 2016 Tacoma TRD 4x4 Off-Road and 2016 4Runner Limited. Creative direction was a collaborative process; the team at Toyota knew they wanted imagery of the Tacoma in motion in a dune environment and lifestyle-centered images of the 4Runner, but looked to me for the additional locations and concepts. Given a short project lead time, I determined the locations by referencing aerial views, image archives, and topographical maps. Production spanned 3 days and entailed over 700 miles of driving between the three shoot locations, which varied from the central coast of California to the high desert of the Eastern Sierra. Precision driving was provided by professional driver Ryan Millen.